Matthew Curtis

Chief Executive Officer | Managing Director

Former Goldman Sachs Seasonal Financial & Tech Analyst

Former HBO Production Executive & Intern

Leader in DIRECTV/AT&T Rebrand from "AT&T TV" to "DIRECTV Stream"

Marketed Ryan Blair's #1 NY Times Best Seller "Nothing to Lose, Everything To Gain"

Head of Immortal Management Group: Immortal Media, Immortal Fitness, Immortal Investments, MANSA®

Matthew is a Serial Entrepreneur, Marketer and Business Growth Developer with a wide range of successful pursuits under his belt for numerous brands and businesses alike. From starting as a music & video producer at DTP/Def Jam Records at age 18, to Wall Street at Goldman Sachs twice (2010 & 2013), to starting his own digital media agency (Immortal Media) while launching & marketing Ryan Blair's #1 NYT Best Selling book campaign "Nothing to Lose, Everything to Gain". After working on shows such as HBO's Boardwalk Empire & Hello Ladies, Matt has since scaled Immortal Media & KERN at Omnicom Agency to take on enterprise level clients such as DIRECTV, AT&T & American Express. There he has launched and managed projects such as AT&T & DIRECTV's merger and split along with the rebrand of AT&T TV to DIRECTV Stream across over 11.8 million subscribers globally. Matt has also expanded his portfolio of businesses to the fitness industry (Immortal Fitness), financial education (Immortal Investments) & blockchain based fashion (MANSA®).

Matt's intent and efforts as a Managing Director & Senior Project Manager is to bring your company into a new realm of business growth. His unique combination of experience in brand-building, high-impact marketing, entrepreneurial growth, and leadership development aligns well with your company's mission of scaling leadership through technology and purpose-driven strategies. This will position him to significantly contribute to its business growth.

5 Examples of My Results
  • Proven Branding and Marketing Success: My success in helping elevate Ryan Blair's personal brand while launching his debut book campaign shows that I understand how to create and manage effective branding strategies. Taking on the rebrand of AT&T TV to DIRECTV Stream in 2021 proved that I can take on large marketing budgets and timelines for international consumption. My core mission of blending personal development with AI-driven increase in productivity means that your company can significantly benefit from my ability to build and amplify brand presence across diverse channels, particularly by leveraging the company's public persona and leadership influence. I can use my branding expertise to expand the company's community and client base, positioning it as the leader in the market.
  • Experience with High-Impact Marketing Campaigns: Most recently, working on DIRECTV's GOATBusters campaign to making Ryan Blair’s "Nothing To Lose, Everything To Gain" book a bestseller demonstrates my range and ability to execute high-impact marketing campaigns that resonate with audiences. This experience is crucial in promoting your company's events, AI related services, and leadership programs. I can replicate these strategies to attract the desired target market to your company's offerings, amplifying its reach through targeted content, digital marketing, and thought leadership.
  • Leveraging Personal Networks for Business Development: My background as a serial entrepreneur comes with having a strong network of business leaders, entrepreneurs, and influencers. I can tap into this network to form strategic partnerships and business alliances, opening new revenue streams for your company. Bringing in influential clients and creating collaborations with other high-profile entrepreneurs could boost your company's credibility and customer base.
  • Scaling Revenue and Client Acquisition: With a track record of driving success for other ventures, I can apply growth hacking techniques and performance metrics to improve your company's sales funnel and client retention strategies. Using my knowledge of scaling businesses, I can implement systems to accelerate customer acquisition and enhance client loyalty, directly impacting your company's bottom line.
  • Leadership and Team Development: My entrepreneurial experience will also support the growth and development of the internal team. By fostering a growth-oriented company culture and empowering employees, I can ensure that your company's mission and values are reflected in every part of the business, driving sustainable growth from within.
5 Reasons Why You Should Hire Me
  • Extensive Marketing and Partnership Experience: My current role as Managing Director and Marketing Director at Immortal Management Group, where I've overseen large-scale marketing efforts and managed partnerships, aligns with the core responsibilities of developing and executing partner marketing campaigns. My experience in building and managing partnerships, including B2B and B2C relations, and scaling a portfolio of $32M, reflects my ability to handle high-stakes, strategic marketing initiatives​.
  • Experience in Media and Streaming Services: At Omnicom Group, I've led projects involving major clients such as DIRECTV and AT&T. These companies are closely tied to entertainment and media, which likely involved managing campaigns that promoted subscription services or entertainment content, directly relevant to the streaming focus of this role​. My work at HBO also demonstrates hands-on experience within the entertainment industry, another key asset.
  • Campaign Strategy and Execution: I have significant experience in campaign management, having overseen digital, social, and traditional media campaigns. My role at Immortal Management Group included marketing strategy and execution, which matches the job's need for someone who can create and track performance of partner campaigns​.
  • Creative and Analytical Skills: The position requires a balance between creative intuition and analytical mindset, which is evident in my background. My project management experience, combined with certifications in Agile, SCRUM, and PMP, shows that I am well-versed in performance tracking, KPIs, and optimizing strategies based on data​.
  • Collaborative Leadership and Relationship Management: My leadership experience across multiple sectors and my ability to build and manage teams will serve me well in this role, which involves heavy collaboration with internal and external stakeholders. My communication skills and partner management experience make me a great fit for advocating and educating on campaign opportunities​.

Professional Experience

Relevant work history as a Managing Director, Project Manager, Marketing Director/Manager, IT Director, Web Developer, Blockchain Program Manager & Wall Street Analyst

  • March 2017 - 2025Managing Director
    Immortal Media Group

    Largely responsible for business affairs, client acquisition, growth, sales & services rendered including: complex programs, project budgets, digital & social media, marketing, web, production, IT/Support & finance. Built, scaled & managed a team of top talent.
    Partnered & provided contracted services in several B2B & B2C relations, including global campaigns & brands such as:
    • Immortal Fitness
    —Opened new locations for Immortal Fitness in the Bay Area including Berkeley & Oakland, CA and managed staff, clientele, corporate partnerships, equipment, marketing reach & services offered to scale each facility over 1063% in 5 years.
    • Immortal Media Group
    —Ryan Blair - “Nothing To Lose, Everything To Gain...” Book Campaign
    —Facilitated Blair’s branding, project, strategy & execution of marketing campaign for his debut book “Nothing To Lose, Everything To Gain”.
    —Resulting in being a #1 NY Times Bestseller, 300k+ in Global Sales, etc.
    • Immortal Investments
    —Leader of a team of instructors, financial coaches & account executives with a focus on cryptocurrency, blockchain, stocks & options trading.

  • May 2019 - January 2024Senior Project Manager II
    Omnicom Group (KERN Agency)

    Agile & SCRUM Master managing and developing integrated schedules for cloud infrastructure, streaming, corporate initiatives & global collaboration.
Lead status meetings, project planning and resource management. Work with directors for interviewing & onboarding of new Project Managers. Mentor and train Project Managers; manage 2-4+ PM's as needed.
    Portfolio Lines of Business: AT&T, DIRECTV, NASA FCU & Mitsubishi

  • January 2016 - March 2017Project & Marketing Manager, Web Developer
    5D Spectrum

    Implemented program and government contracted project plans that monitored progress, resource usage & quality via Jira. Marketing & SEO for clients. Introduced Interaction Analytics to scale. Developed client websites.

  • January 2014 - December 2015IT Director, Blockchain Program Manager
    Artnet Agency & Block26

    Primarily responsible for managing both company’s blockchain strategy, consumer facing websites, consumer data integration & transactions, end-user support, OEM web & app tagging, digital resources, operations, analytics, and overall IT goals through their use of quantum computing to provide end-users with private and secured hosted servers.

  • May 2013 - August 2013Production & Post-Production Executive Intern
    HBO (Home Box Office)

    Facilitated administrative duties for the VP of Post Production including rolling calls, editorials, scheduled meetings and cost reports, arranged travel, prepared expense reports, ordered video duplications, tracked prints, etc. Served as liaison between both Production & Post-Production sectors.

  • February 2013 - December 2013IT Director, Marketing Director
    Profiles In History

    Oversee the entire auction house’s technology infrastructure. Advanced their internal communication to utilize encrypted instant communication programs and applications to conduct risk assessments to eliminate risks.

  • December 2012 - February 2013Off-Cycle Technology Analyst
    Goldman Sachs

    Engaged in technical analysis, which included evaluating real internal system design decisions. Evaluated, integrated and developed necessary software. Followed with testing to deploy applications to production.

  • December 2010 - February 2011Off-Cycle Financial Analyst
    Goldman Sachs

    Managed the firm’s relationships with regulators, rating agencies and creditors. Managed liquidity risk, long-term debt issuance and share repurchases and dividends.

Postsecondary Education

Undergraduate and Graduate school education at Purdue University, Pepperdine University & University of Illinois at Urbana-Champaign

  • Summer 2007University of Illinois at Urbana-Champaign

    LEADing for Life Enterprise Program
    Certificate Recipient
    Summer before Senior Year of High School

  • August 2008 - June 2011Purdue University

    Bachelor of Science (B.Sc.) Business Management
    Minors: Marketing & Computer Science

  • January 2012 - June 2013Pepperdine University

    Transfer
    Bachelor of Science (B.Sc.) Business Administration
    Minors: Marketing & Economics

  • August 2013 - August 2014Purdue University

    Transfer – Combined Degree Program
    Bachelor of Science (B.Sc.) Business Management; Economics
    Master of Business Administration (MBA): Business Administration

I'm on a mission to leave a lasting impression on the world.
By working on major projects, I unlock it's full potential that will in return fulfill this purpose.